Test Bank for Business in Action 6th Edition by Bovee and Thill

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Product Descriptions

Business in Action is uniquely positioned to help today’s readers become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.

This new sixth edition takes efficiency and student-friendly design to an entirely new level, with more than 150 Figures That Teach.

Table of Contents

Part 1. Setting the Stage: The Business of Business 
1. Developing a Business Mindset
2. Understanding Basic Economics
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility

Part 2. Building the Framework: Business Ownership and Entrepreneurship
5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership

Part 3. Guiding the Enterprise: Leadership, Organization, and Operations 
7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems

Part 4. Supporting the Workforce: Motivation and Human Resources
10. Employee Motivation
11. Human Resources Management
12. Labor Relations

Part 5. Satisfying the Customer: Marketing, Sales, and Customer Support 
13. The Art and Science of Marketing
14. Product and Pricing Strategies
15. Distribution and Marketing Logistics
16. Customer Communication

Part 6. Managing the Money: Accounting and Financial Resources
17. Financial Information and Accounting Concepts
18. Financial Management
19. Financial Markets and Investment Strategies
20. The Money Supply and Banking Systems

Product Details

Language: English
ISBN-10: 0132828782
ISBN-13: 978-0132828789
ISBN-13: 9780132828789

More topic:

Test Bank for International Business The Challenge of Global Competition 13th Edition by Ball Geringer Mcnett Minor

Test Bank for International Business The Challenges of Globalization 7th Edition by Wild

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