Test Bank for BCOM6 6th Edition by Lehman and DuFrene

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Product Descriptions

Created by the continuous feedback of a “student-tested, faculty-approved” process, BCOM6 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM6 provides expanded coverage on technology and social media, abundant real world examples, and model documents to guide students’ writing practice.

Table of Contents

Chapter 1. Establishing a Framework for Business Communication.
Chapter 2. Focusing on Interpersonal and Group Communication.
Chapter 3. Planning Spoken and Written Messages.
Chapter 4. Preparing Spoken and Written Messages.
Chapter 5. Communicating Electronically.
Chapter 6. Delivering Good- and Neutral-News Messages.
Chapter 7. Delivering Bad-News Messages.
Chapter 8. Delivering Persuasive Messages.
Chapter 9. Understanding the Report Process and Research Methods.
Chapter 10. Managing Data and Using Graphics.
Chapter 11. Organizing and Preparing Reports and Proposals.
Chapter 12. Designing and Delivering Business Presentations.
Chapter 13. Preparing Resumes and Application Messages.
Chapter 14. Interviewing for a Job and Preparing Employment.

Product Details

Language: English
ISBN-10: 1285431642
ISBN-13: 978-1285431642
ISBN-13: 9781285431642
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